The colorful world of sweets and the role of synthetic (azo) dyes
The universal appeal of colour in food is undeniable. In the world of sweets in particular, colour plays a crucial role; vibrant and bright hues make products visually appealing and often irresistible, especially to children. This aesthetic quality is a major factor in the commercial appeal of sweets. Behind these attractive colours, however, often lurk synthetic additives, of which azo dyes are a prominent group.
candymixmatch.com chooses to deliver candy without these azo (synthetic) dyes
